Certain principles support and inspire the ethical code to which professional insurance producers should adhere. This course offers an overview of those principles and provides a practical, hands-on guide to the ethical standards that producers can apply to their day-to-day professional activities. Using the steps in the insurance sales process from prospecting, to needs analysis, to product recommendations this course examines the ethical requirements and standards that apply to the solicitation and placement of insurance policies and contracts. By understanding and following the ethical principles that apply to each step in the sales process the producer will find that the business he or she writes is solid, suitable, and appropriate.